FiiO

One of the defining brands of the modern budget/mid-tier portable hi-fi boom; helped popularize affordable DAPs and Bluetooth DAC/amp dongles, and runs sub-brands Jade Audio and Snowsky.

FiiO (Guangzhou FiiO Electronics Technology Co., Ltd., branded 飞傲) is a Chinese personal-audio manufacturer founded in 2007 in Guangzhou. It began making audio accessories and portable headphone amplifiers for portable music players, and grew into a full-line maker of digital audio players (DAPs), portable and desktop headphone amplifiers/DACs, Bluetooth DAC/amp dongles, in-ear monitors, and headphones. FiiO is known for delivering high feature-density and measurement-competitive audio gear at aggressive price points, and positions itself around raising the reputation of “Made in China” hi-fi. It designs and manufactures its own products (moving into a dedicated ~15,000 sq m industrial park in Baiyun District that became fully operational around 2024) and operates the sub-brands Jade Audio (online value-focused) and Snowsky (fashion/entry-level, launched 2024).

At a glance

Type

Manufacturer

Founder

James Chung

Founded

2007

Headquarters

Guangzhou, Baiyun District, Guangdong, China

Price range

Budget → flagship

Makes / sells

digital audio players, portable headphone amplifiers, DACs, Bluetooth DAC/amp dongles, in-ear monitors, headphones, desktop amplifiers, cables and accessories

Known for

digital audio players (DAPs), portable DAC/amps and Bluetooth dongles, high value-for-money hi-fi, in-ear monitors, vertically integrated in-house manufacturing

Website

www.fiio.com

Notable products

FiiO M11 series — Popular Android-based digital audio players (DAPs)

FiiO BTR series (BTR5 / BTR7) — Widely used portable Bluetooth DAC/amps

FiiO E17 "Alpen" — Early portable amplifier/DAC that helped establish the brand

FiiO FH/FA IEM series — Multi-driver in-ear monitors

FiiO KA series — USB DAC/amp dongles

At a glance

Notable products

Carries